Arm 04 · Signals outbound
Prospecting that runs on signals.
Kraken finds ICP accounts showing buying signals and routes them into the campaigns you set up.
Signals
Each signal maps to its own CRM list and campaignCapital raise6 accountsList: Recent raises → Campaign: Scale-up playbook
Key hire5 accountsList: New marketing leaders → Campaign: First 90 days
Expansion4 accountsList: Expanding → Campaign: New locations
Customer win3 accountsList: Growing fast → Campaign: Case study
Latest signalsSample accounts
| Account | Signal | Detected | Routed to | Status |
|---|---|---|---|---|
| Globex | Raised a Series B | Today | Scale-up playbook | Enrolled |
| Initech | Hired a VP of Marketing | Yesterday | First 90 days | Enrolled |
| Northwind | Opened 3 new locations | 2 days ago | New locations | Review |
| Umbrella Co | Announced a major customer | 3 days ago | Case study | Review |
ICP universe
Define the market once.
Set the ICP filters and Kraken watches the market for accounts showing signals.
Sample data
Industry: B2B SaaSSize: 50–500Region: North AmericaUses: HubSpot+ Add filter
Total market
48,000Matches ICP
4,200Showing signals
640Signal feed
Signals found for you.
Funding, new leaders, hiring and competitor moves, scored against the ICP as they happen.
Sample data
Live signalsToday · 18 new
Initech raised a Series BFit 92 · Funding
New VP Marketing at NorthwindFit 88 · Leadership change
Contoso is hiring 3 SDRsFit 81 · Hiring
Umbrella Co compared Acme Co to Competitor AFit 76 · Intent
Routing
Routed into lists and campaigns automatically.
Each signal type maps to a CRM list and campaign configured at setup. The deals they produce show up in attribution.
Sample data
SignalCRM listCampaign
Funding roundInitech
→New fundingHubSpot list · 42
→Scale-up sequenceEmail + LinkedIn ads
New VP MarketingNorthwind
→New leaderHubSpot list · 27
→First 90 daysEmail sequence
Hiring SDRsContoso
→Building salesHubSpot list · 61
→Pipeline playbookMeta + LinkedIn ads
See signals routed into campaigns.
We’ll show the signal feed, routing and results on sample data.
30 minutes · For fractional CFOs
Book a demo.
30 minutes. We'll walk through the workflow on sample data and how it could fit your client engagements.