Arm 05 · Content engine
Content drafted for you. One approval.
Kraken drafts from the client’s voice and deal facts. Nothing publishes until it’s approved.
In development · views are an illustrative preview
Content calendar
Draft → approved → published, updated automaticallyMonTueWedThuFri
LinkedIn · CEO postSEO article
NewsletterLinkedIn · company
Case studyEmail · nurture
LinkedIn · CEO postAd copy set
SEO articleLinkedIn · company
PublishedApprovedDraft
Waiting for approvalDraft · LinkedIn · CEO voice
"Most teams can't say which channel created last quarter's pipeline. Here's the three-number dashboard we use to decide where the next dollar goes…"
Uses CRM facts:Pipeline by channelAvg. days to qualify
ApproveEdit
Grounded drafts
Drafted for you, from real deal facts.
Drafts use the client’s voice and live CRM facts, so content says something true.
Illustrative preview
Draft · LinkedIn postVoice
FounderCompanyExpertCasual
Most B2B teams can't say which channel closed last quarter's deals. We traced every signed deal back to its first click: LinkedIn created 38% of pipeline and deals qualified in 9 days on average. Here's what we changed…
Uses CRM facts:Pipeline by channelAvg. days to qualify
Approval workflow
One approval gate. Nothing ships without it.
You or the client’s chosen owner approves, edits or skips each piece.
Illustrative preview
Approval queue3 waiting
LinkedIn post: Attribution lessonsFounder voice · Tue 9:00 AM
ApproveNewsletter: Q3 pipeline recapCompany voice · Wed 8:00 AM
ApproveBlog: Agency vs softwareExpert voice · Thu 10:00 AM
EditContribution
You see contribution, not every post.
A planned cadence across channels. What the program contributes shows up in attribution, like any other channel.
Illustrative preview
This week · planned cadenceIllustrative
LinkedIn
5 / 5 posts
Blog
3 / 3 articles
Newsletter
2 / 2 emails
Ad copy
3 / 4 variants
Content-sourced pipeline: $220KReported in attribution · QTD
AttributionSee where content fits the picture.
We’ll show the content workflow preview and how it reports into attribution.
30 minutes · For fractional CFOs
Book a demo.
30 minutes. We'll walk through the workflow on sample data and how it could fit your client engagements.