Arm 03 · Paid media
Paid media, prepared for you.
Kraken prepares Google, Meta and LinkedIn campaigns and drafts scale-or-kill calls. You or the client approve.
Paid media
Google, Meta and LinkedIn, judged on qualified and signed dealsSpend (QTD)$42Kof $70K budget
On plan
Qualified deals61from paid
+12%
Cost / qualified$690target $750
Under target
Signed deals9from paid · QTD
$4.7K per signed
Monthly scale-or-kill reviewPrepared by Kraken · you approve
| Campaign | Platform | Spend | Qualified | Signed | Cost / qualified | Call |
|---|---|---|---|---|---|---|
| Bottom-funnel search | $14K | 26 | 5 | $540 | Scale | |
| Competitor terms | $8K | 12 | 2 | $670 | Keep | |
| Decision-maker ABM | $12K | 15 | 2 | $800 | Test copy | |
| Retargeting | Meta | $8K | 8 | 0 | $1,000 | Kill |
Build and test
Campaigns built and tested on qualified pipeline.
Kraken drafts campaigns and ad variants and compares them on qualified rate, not clicks.
Sample data
Ad test · Google SearchRunning 14 days
Variant BLeading
Know which channels close deals | Acme Co
Attribution from click to signed deal. See it on your data.
Qualified rate
7.4%Variant APaused
Marketing attribution software | Acme Co
Track every lead source in one dashboard.
Qualified rate
3.1%Deal feedback
Closed-deal feedback, where it’s configured.
When conversion feeds are set up for a platform, qualified and signed deals are sent back to it. Status is shown per platform.
Sample data
CRMQualified · 48
CRMSigned · 11
Google AdsOffline conversions
ConfiguredMetaConversions API
ConfiguredLinkedInConversions API
Not set up2 of 3 platforms configuredSet up per client during onboarding
WorkflowMonthly review
Review the calls. Approve what matters.
Recommendations arrive with spend and deal data. Approved changes go live in the client’s ad accounts.
Sample data
Monthly review · prepared by KrakenIllustrative
Scale Google Search: brand + competitor terms+20%
Shift Meta budget to retargetingShift
Cut LinkedIn: generic awareness setCut
Test Variant B on BingTest
Approve 3 of 4Changes go live once approved
ApproveSee what Kraken prepares for review.
We’ll walk through campaign prep, approvals and how deal feedback is configured.
30 minutes · For fractional CFOs
Book a demo.
30 minutes. We'll walk through the workflow on sample data and how it could fit your client engagements.